The contradictory title speaks volumes in France where they have recently enforced a law that requires photos that have been photoshopped, edited or retouched in any way MUST be labelled so. It would also require models to received a note from their doctors, saying that they are not dangerously thin before even being considered for […]Read More Looks so Real it must be Photoshopped
In a past blog-post, I had written about Snapchat’s unexplored potential; I described how digital and content marketers, could really use the social media platform for their advertising campaigns and generate huge profits if they are seeking to target Millennials as their primary market. However, it wasn’t fully viable because there were many content restrictions […]Read More Snapchat’s Potential: Revisited
What if you could go to a certain place in Melbourne, perhaps the Shrine of Remembrance, and there would be an album particularly dedicated to this location? An album or playlist specifically made for St.Kilda Beach, Dandenong ranges or The Twelve Apostles? It is possible and in fact, Swedish band “John Moose” have done this […]Read More The perfect album for wherever you go
Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increased use of VR within marketing campaigns, which you can read here. This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s […]Read More Disney movies changed FOREVER?
Emotional Marketing, is a new trend emerging within advertisements and product development. There is no definite definition but this article clearly outlines the use of emotional marketing. Emotional Marketing and It’s Importance: Let’s be honest, advertisements don’t have much effect these days with ad blockers, options to skip ads after 5 seconds and catch-up TV. We […]Read More Emotional Marketing
I know in the past two weeks everyone has been talking about Snapchat and the ways in which they are trying to introduce new ways to advertise on their platform. What interests me, however, is why Snapchat is fast-becoming the gold rush of the millennial age. Yes. It is true that Snapchat, in terms of […]Read More Snapchat’s UnSnapped Potential
This week I researched about the Long Tail phenomenon and found some interesting dilemmas between Streaming algorithms and the long tail categories. The Long Tail was a concept that came into fruition in 2004 (I know, its ancient!), written by Chris Anderson who was Editor-in-Chief for Wired magazine at the time of publish. It basically […]Read More The Long Tail vs. Streaming