Snapchat’s Potential: Revisited

In a past blog-post, I had written about Snapchat’s unexplored potential; I described how digital and content marketers, could really use the social media platform for their advertising campaigns and generate huge profits if they are seeking to target Millennials as their primary market. However, it wasn’t fully viable because there were many content restrictions […]

Read More Snapchat’s Potential: Revisited

Disney movies changed FOREVER?

Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increased use of VR within marketing campaigns, which you can read here.  This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s […]

Read More Disney movies changed FOREVER?

Snapchat’s UnSnapped Potential

I know in the past two weeks everyone has been talking about Snapchat and the ways in which they are trying to introduce new ways to advertise on their platform. What interests me, however, is why Snapchat is fast-becoming the gold rush of the millennial age. Yes. It is true that Snapchat, in terms of […]

Read More Snapchat’s UnSnapped Potential