Snapchat’s Potential: Revisited

In a past blog-post, I had written about Snapchat’s unexplored potential; I described how digital and content marketers, could really use the social media platform for their advertising campaigns and generate huge profits if they are seeking to target Millennials as their primary market. However, it wasn’t fully viable because there were many content restrictions […]

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Disney movies changed FOREVER?

Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increased use of VR within marketing campaigns, which you can read here.¬† This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s […]

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Snapchat’s UnSnapped Potential

I know in the past two weeks everyone has been talking about Snapchat and the ways in which they are trying to introduce new ways to advertise on their platform. What interests me, however, is why Snapchat is fast-becoming the gold rush of the millennial age. Yes. It is true that Snapchat, in terms of […]

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The Long Tail vs. Streaming

This week I researched about the Long Tail phenomenon and found some interesting dilemmas between Streaming algorithms and the long tail categories. The Long Tail was a concept that came into fruition in 2004 (I know, its ancient!), written by Chris Anderson who was Editor-in-Chief for Wired magazine at the time of publish. It basically […]

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Digital Marketing

The 21st century has seen all kinds of technology come into play with the marketing medium and there is nothing better than to use such technology to boost our abilities. We can now use tech such as AR, VR and facial recognition software to reach a whole new digitally savvy audience and create more meaningful, […]

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