Snapchat’s Potential: Revisited

In a past blog-post, I had written about Snapchat’s unexplored potential; I described how digital and content marketers, could really use the social media platform for their advertising campaigns and generate huge profits if they are seeking to target Millennials as their primary market. However, it wasn’t fully viable because there were many content restrictions […]

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Monitoring Your EVERY Mood

We are now at the end of the emotional marketing series and it has been a pleasure to be able to share with you all the cool digital and technological enhancements that are being used to emotionally connect with consumers. If you missed out on the past Emotional Marketing posts, it is not too late […]

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Disney movies changed FOREVER?

Welcome back to part two of the emotional marketing series. I kicked it off last week with an exploration into why emotional marketing is important and the increased use of VR within marketing campaigns, which you can read here.  This week we will be exploring AEI… Artificial. Emotional. Intelligence. Artificial emotional intelligence or as it’s […]

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Emotional Marketing

Emotional Marketing, is a new trend emerging within advertisements and product development. There is no definite definition but this article clearly outlines the use of emotional marketing. Emotional Marketing and It’s Importance: Let’s be honest, advertisements don’t have much effect these days with ad blockers, options to skip ads after 5 seconds and catch-up TV. We […]

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