Emotional Marketing

Emotional Marketing, is a new trend emerging within advertisements and product development. There is no definite definition but this article clearly outlines the use of emotional marketing. Emotional Marketing and It’s Importance: Let’s be honest, advertisements don’t have much effect these days with ad blockers, options to skip ads after 5 seconds and catch-up TV. We […]

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Snapchat’s UnSnapped Potential

I know in the past two weeks everyone has been talking about Snapchat and the ways in which they are trying to introduce new ways to advertise on their platform. What interests me, however, is why Snapchat is fast-becoming the gold rush of the millennial age. Yes. It is true that Snapchat, in terms of […]

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The Long Tail vs. Streaming

This week I researched about the Long Tail phenomenon and found some interesting dilemmas between Streaming algorithms and the long tail categories. The Long Tail was a concept that came into fruition in 2004 (I know, its ancient!), written by Chris Anderson who was Editor-in-Chief for Wired magazine at the time of publish. It basically […]

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Digital Marketing

The 21st century has seen all kinds of technology come into play with the marketing medium and there is nothing better than to use such technology to boost our abilities. We can now use tech such as AR, VR and facial recognition software to reach a whole new digitally savvy audience and create more meaningful, […]

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